Services
Content Management Systems
W3Design offers you the ability to edit your site text directly on-line via password protected web pages (a Content Management System). Say you have a news section and you want to give your news editor direct online access - or you have products that you need to update regularly, or a vacancies page that only one person should have access to? W3Design builds a range of bespoke content management solution for a range of database needs. W3Design can also customise existing open source content management systems and provides custom templates for existing blogging solutions such as Wordpress.
Management
W3Design can also deliver a complete management solution for your web site. In addition to Web design, Content Management sites and database creation, W3Design can manage the evolution of your web site through online collaboration tools. It’s a very flexible arrangement, W3Design’s objective is to provide you with a hassle free web site. So if your news editor decides they don’t want to update the news online then just send us the request and we get it done.
Each client gets an online private maintenance site where they can track all site changes, post site change requests or upload files. So if you have several people who you want to update the site, they each get a password and can simply post the changes they want to your maintenance site. Everybody stays on the same page, with all versions of text edited in one place, documents shared, and graphics approved. W3Design collaborates with you online and then takes care of business.
Hosting
Full hosting on 24×7x365 guarded facility with redundant Power feeds on SONET DS3 ring topology is provided with each web site, with hosting space and bandwidth up to 5 times your current needs
Search engine optimisation
Search engine optimisation, as presented by the companies that charge an arm and a leg for the service, is a bit of a myth. The best optimisation is good relevant text that describes your services and makes your point.
Having said that- there are basic steps that can be taken to insure that your site fares well on search engines like Google. In the early part of the millennium, the Google algorithm could be fooled by adding keywords to various parts of the page to up your page rank. Google is no longer fooled, the most important issues from Google’s point of view is: “is your page authoritative”. Does it have relevant text that is being linked to from other authoritative pages on similar subjects
But the basic technics are still valid to the extent that they should be designed into the page from scratch. Images should have relevant names, heading texts should contain the proper keywords for the page, alt text should be descriptive. The page title should be an important indicator of the pages subject.
Beyond that one of the best ways of insuring a proper page rank is to make lean pages, without the bloated code of “table” layout design. Google view of a pages is very similarly to how a screen reader for a blind person would view the page - accessible CSS pages have the natural advantage of being lean and to the point when it comes to page markup.
W3design optimises web pages by threading the best practices of SEO into the fabric of the Design.